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FounderFlow

FounderFlow Capital CRM

A fundraising command center prototyped in 48 hours to help founders manage investors, pipelines, and updates from one place.

48 hours to prototype, 4 weeks to full release48H PrototypesConsulting & Digital TransformationUI/UX Design
FounderFlow CRM interface

Time saved on updates

-60%

Investor response rate

+48%

Problem

Early-stage founders track investor conversations across docs, spreadsheets, and inboxes. Opportunity slipped through the cracks, and weekly updates stole time from shipping product.

Approach

We co-designed FounderFlow's CRM in a two-day sprint: Kanban-style investor tracking, AI-generated update drafts, and smart reminders that sync with founders' calendars. The prototype resonated so strongly that we built the production app on top of it with the same design system.

Outcome

FounderFlow teams now manage every investor touchpoint in one workspace. Updates that used to take hours are drafted in minutes, and founders have clear signal on who is leaning in, who needs nurturing, and what to send next.